Charles and keith enterprise award

charles and keith organization structure

A lifestyle brand that embraces a culture of innovationthe brand has established a presence in prominent fashion cities such as Seoul, Shanghai and Dubai. Inthe brand had over stores across the world mostly based in the Middle East and Asia. Its vision is to be the most admired fashion-forward company and its mission is to offer high quality products and services with a commitment to perfection.

But what made this multinational company so successful at the retail level?

charles and keith annual report 2018

Excellent Service Award Branding has to be consistent and if you want to be consistent, you need to be in control. The brand was also the first retail company to do advertising on Facebook.

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Brand strategies that are envisioned with innovation as one of the core elements affords the brand a long-lasting competitive advantage that would even withstand system level shocks such as recession.

Kids: Found just within the past 3 years, the brand has launched this line to target babies, toddlers and young girls. However, just after a few months of running the business, they quickly observed that while selling wholesale shoes provided a cost advantage, the lack of uniqueness meant limited growth.

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The user-friendly website allows shoppers to easily filter their search by sizes, colours, materials and prices, finding the style they want quickly. The brand produces an average of 1, new designs each year — over footwear designs and over bags and accessories designs. To retain the exclusivity of their products, the brothers ensured that these manufacturers would not produce and sell their shoes to other retailers. The quick in-season turnaround ensures that it captures as much of the market women between ages of as possible. The content has a strong focus on communicating via visuals and less text, again contributing to the high fashion and luxury perception. Today the company has expanded to 34 countries having more than stores worldwide and is also a parent company for the luxury brand Pedro. Aggarwal, N. LVMH has helped the company expand into the vast Chinese market where it now runs 95 outlets with plans to add 30 to 50 stores a year for the next few years.
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Charles & Keith: Entrepreneurial Lessons From Charles Wong