A lifestyle brand that embraces a culture of innovationthe brand has established a presence in prominent fashion cities such as Seoul, Shanghai and Dubai. Inthe brand had over stores across the world mostly based in the Middle East and Asia. Its vision is to be the most admired fashion-forward company and its mission is to offer high quality products and services with a commitment to perfection.
But what made this multinational company so successful at the retail level?
Excellent Service Award Branding has to be consistent and if you want to be consistent, you need to be in control. The brand was also the first retail company to do advertising on Facebook.
Brand strategies that are envisioned with innovation as one of the core elements affords the brand a long-lasting competitive advantage that would even withstand system level shocks such as recession.
Kids: Found just within the past 3 years, the brand has launched this line to target babies, toddlers and young girls. However, just after a few months of running the business, they quickly observed that while selling wholesale shoes provided a cost advantage, the lack of uniqueness meant limited growth.