In this session, unknown male and female faces were presented to participants in an explicit memory encoding situation.
After an initial selection, movie soundtracks, opera pieces and highly popular pieces of music were discarded. Journal of Consumer Research, 23, A small sample size is not the only limitation when collecting data. On the basis of the valence and arousal ratings that were obtained from the validation study 37faces were randomly assigned to various auditory background conditions, which were also matched for sex and age of the persons depicted, so that the average valence and arousal of faces did not differ across blocks of stimulations.
Future research can take into account what genre of music is popular and present a background music condition of that genre. In contrast, Reaves et al. Only a portion of the task information is processed and therefore performance deteriorates.
A t-test for independent means was conducted to see if there was a significant difference in recall between the background music condition and the background silence condition.
Discussion The results of this study found that there was no significant difference in the number of words recalled between the background music condition and the background silence condition.
To further investigate this matter, in this study, the ability to remember human faces was evaluated in the context of different types of acoustic background, including silence as a non-interfering controlthe sounds of rain and storms generally thought to have a relaxing effect 2829and occidental music of different emotional content and style.
Participants in the background silence condition were presented the same PowerPoint and told to memorize the words.