Mercedess benz expanding in china
Zetsche said: "The series-production version of our GLB is just around the corner. That will be followed quickly by a China launch of the overhauled flagship S-class sedan during the third quarter of this year, as well as a more affordable small sport-utility vehicle SUV called the GLA next year.
We are the first premium manufacturer to offer a locally built electric car in this segment. Daimler steps up localization efforts for long-term development By Li Fusheng China Daily Updated: Daimler will continue to strengthen its foothold in the Chinese market with long-term cooperation with strong local partners, according to top executives at the German car group.
In fact, continuing its commitment to the country, Daimler has further expanded its localized lineup beyond models with internal combustion engines to new energy vehicles, to bring an even more diversified portfolio to Chinese customers and meet the growing demand for premium electric vehicles in the market.
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The GLA, which is intended to be a more affordable luxury car, is due for a launch in China next year. In fact, continuing its commitment to the country, Daimler has further expanded its localized lineup beyond models with internal combustion engines to new energy vehicles, to bring an even more diversified portfolio to Chinese customers and meet the growing demand for premium electric vehicles in the market. Together with all-electric vehicles, plug-in hybrids will also soon enrich Daimler's NEV product portfolio. Mercedes-Benz hopes to respond more quickly to changing consumer preferences, which often lead to swings in demand for different types of vehicles, by producing more cars locally. The turnaround plan envisages seven out of 10 cars it sells in China will be made in the country by - up from around half now - a move that would allow the company to avoid the high tariffs and taxes levied on imported cars. The primary lever to boost in-China production is the new compact GLA SUV that the German carmaker plans to produce at its factory complex in Beijing, which is jointly run with state-owned auto group Beijing Automotive Group. The bonnet emblem of a Mercedes-Benz car is pictured in a dealership of German car manufacturer Daimler in Munich May 17, Just last month, Daimler announced a plan to form a global joint venture with Zhejiang Geely Holding Group to develop electric models of the smart brand, the pioneer of urban mobility. Both partners are continuously investing into the brand, laying a solid foundation for its future development. And it was in this country where the company achieved its best-ever first quarter in terms of Mercedes-Benz models delivered to Chinese customers in the first three months of Aside from the slew of new products, Troska aims to make Mercedes-Benz cars more affordable by producing significantly more of what it sells in China. The EQC has undergone extensive testing, "to the most rigorous Mercedes-Benz standards also in China, including freezing - 40 degrees in Heihe.
We are seeing it this year and we firmly believe it will continue in the next years. So it is only natural to expand this portfolio with a plug-in hybrid version for our customers here," Troska said.
Our compact models are especially attractive to younger customers, here in China in particular.
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