Drawing on insights from the theory of strategic fit, we posit that the impact of eco-friendly product development strategy on product development effectiveness is contingent on three key business environment dimensions: munificence, dynamism, and complexity.
Top management commitment Top management commitment is the extent of senior-level managerial commitment, support, and leadership in the pursuit of corporate environmental preservation and deployment of corporate environmental practices.
Managers perceive complex environments as more uncertain and believe that more information processing is needed in such contexts Aragon-Correa and Sharma The Program consists of a distance-learning and testing system that certifies that lumber dealer personnel are trained in the basics of green building science and green product knowledge.
Some hotel managers do not implement green management initiatives to mitigate the environmental problems emanating from their hotel operations. However, interviewees perceived that the cross-fertilization of environmental ideas within the firm, application of eco-friendly practices to new product development projects, and effectiveness outcomes of such practices take time to unfold, which suggested the need for a time lag in our study.
In case 5, the hotel has no policy that prescribes how green management should be carried out. Standards currently exist for communities, neighborhoods, new land developments, land development renovations, schools, businesses, golf courses, and lodging facilities.
Case 4 uses boilers with timing switches. Importantly, research in this area reports mixed results and pays little attention to contextual factors potentially influencing the effects of such practices. From this perspective, we suggest eco-friendly product development strategies are idiosyncratic in nature because of 1 their social complexity, involving combinations of resources from various organizational units; 2 their proactive nature, which requires sufficient managerial initiative and discretion to reconfigure resources; and 3 the specific technical expertise needed to introduce and manage new technologies and processes Boiral Quality tends to decline where there is no green management policy as a lack of organisational learning with regards to green issues leads to lack of growth and eventually business is affected.
Finally, Chen and Chang and Dangelico et al.
These inconsistencies in empirical findings and conceptual shortcomings hint at the need to identify factors that enhance or inhibit relationships of eco-friendly product development to effectiveness outcomes.
Importantly, environmental ideas and knowledge seem to be disseminated within the organization and integrated in other product development projects.